The client is Little Kids Big Kids. We developed an online ecommerce website that sold jumping castles and after one month the client contacted us to discuss us managing their Google Adword campaign. They had been spending a significant amount on there campaign and weren’t achieving the results they were after. The client advised that some sharks in the field had approached them and they wanted to charge an arm and a leg quite literally to help them get the results they were after. The quotes were a joke and were selling nothing but confusion to people who didn’t have enough knowledge, and who were vulnerable because they wanted to achieve results they were not currently getting.
I suggested to our client to engage in an SEO campaign with Designko first to see if we can better the organic traffic to there website instead of paying tons of money for broad search terms that were targeting surfers and not potential buyers.
Client said; “yep do it!” and the fun had begun.
Firstly we had to use all our tools to analyse their website and see what traffic it was getting. We then had work closely with the client and determine what search terms we needed to target. After extensive research we established the main keywords and were ready to begin development.
We reconstructed their website around our targeted keywords and phrases and utilised all our tricks to make sure they had every chance of being found by all the major search engines. 2 weeks work and the website was ready to be launched. The website was launched and we advised the client it would take some time before we would see results as all the pages needed to be indexed first, we sat back, relaxed and waited.
It’s important at this stage to mention that our client’s website had no ranking what so ever for these key words and phrases prior to the work carried out.
Three weeks after Designko worked on the SEO with little kids big kids they made it to the bottom of the 1st page in Google for our targeted keywords and search phrases. One month later and they are number 4 on the front page and are now struggling to handle the influx of business and are selling jumping castles every week online.
Just a bit of time, effort and talking to an agency that has your best interests at heart could make all the difference.
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